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By that time expecations have already been set, and perhaps the website in place is harder to modify. I had someone who had a $500 website added onto some branding. Thanks for taking the time to write a comment. Your post summarises it quite well – you can SEO a WIX site if you know what you’re doing, but most don’t take the time. And I totally agree there will be less technical expertise required.
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Websites are already becoming more like commoodities, but almost too much for some people as they see a shiny object, without thinking about the functionality. Making things easier is great if it’s implemented well, and it leaves more time and money to optimise the elements that work – business listings, advertising, social, analytics, etc. There are a few builders out there but I couldn’t comment too extensively as I haven’t used them all. For WordPress, good recommended page builders include Elementor and Divi. For ecommerce specifically, I’d start with the premise you should use Shopify until you get a reason not to.
You are a bit tied into their themes and coding if you want to customise things, but you could argue that about any theme you use. I’d rather businesses get cost effective websites so they they can spread their budget into other marketing elements. Yes Wix has SEO but in my experience the majority of people who use it don’t appreciate the intricacies of SEO, and you’re obviously not one of them as you have some knowledge, so well done.
- They’re easy to use, don’t require any coding knowledge, and come with loads of templates to make your website stand out.
- They’re also a good option for people who want to hire a web designer to do the initial site build, but have anyone be able to make updates to the site later on.
- Alternatively, Webflow works for people who have previously used a builder like Wix or Weebly, but want more control over the look and feel of their site.
- A few years back, traditional platforms like WordPress and Drupal were commonly used by web developers to build websites for clients.
- These days though, website builders like Wix, Weebly, and Squarespace have opened web creation up to anyone and everyone.
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Thanks do much for taking the time to reply and you have some great points. I think the thing is most business owners approach web developers with a solution in mind already – a website. Whilst I can’t argue a website is key to most businesses nowadays, it’s is only one part of the puzzle, and most developers are not marketers, or even SEO people. The amount of businesses who have approached me after getting a website and paying for it, then saying “it can’t be found” is depressing.
I can’t help with speeding up Wix pc software sites but I assume that’s one area where you’re probably pretty locked in. I’m not sure if you can use content delivery networks like Cloudflare with them.